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Online, Thursday 27th May
Continuing our Jazz Connector online meet-ups with a focus on career development, IMC would like to invite the Irish music community to come together for an interactive presentation, Q&A session and chat on Thursday May 27th from 7:00 – 8:30PM.
The topic at hand is:
Launching a Successful Fund It Campaign
We’ll be joined by Michelle Reid (Project Manager at Fundit.ie), Max Zaska (Band Leader of ZASKA) and Adele McAlear (Artist Manager) who will be walking us through the a successful crowdfunding campaign from start to finish from the perspective of the platform, the artist and their management.
Michelle Reid will take us through the basics of running a campaign, covering:
- What is Fund it?
- The Basics of Crowdfunding
- How to Run a Crowdfunding Campaign
- Top Tips for your campaign
Max Zaska will share his insights on what he’s done to create a compelling crowdfunding campaign and his techniques to bring the donations in over the line. He will be joined by his manager, Adele McAlear who will give insights on staying organized through your fulfillment process and planning your communications strategy. Together they’ll cover:
Setting Up Your Campaign
- Will it work?
- The schedule
- Creating the funding tiers
- Campaign content
Communications
- PR
- Social media & email lists
- One-to-one messaging
Fulfillment
- Follow up emails – getting information & setting expectations
- Creating your fulfillment structure
- Keeping communication flowing