IAB MoVi 2018

This event has ended

IAB MoVi 2018

Guinness Storehouse, Thursday 25th October 2018

The Power of the Digital Consumer is the theme for IAB MoVi 2018, IAB Ireland's annual Mobile and Video Advertising Conference.

The ongoing innovation of new tech has led to a blending of the physical and digital worlds for consumers. Digital Savvy Consumers are leveraging considerable power in their demands of brands in the ecommerce sectors.

Euromonitor International figures reveal that Irish shoppers are the fifth biggest Internet shoppers in the world – with €3.3bn spent online here last year, compared to €687m in 2007 at the beginning of the online shopping revolution. Euromonitor predicts that online sales could reach just under the €5bn mark by 2022.

As brands, we need to ensure we are respecting and serving this empowered digital consumer and user. IAB MoVi 2018 will explore this Digital Savvy Consumer and look at the creative and innovative Video and Mobile Solutions available to engage with consumers in a way that values them and meets their expectations.

Topics include:

  • The Digital Savvy Consumer
  • The Direct Brand Revolution
  • Video Live Streaming – New Irish Research
  • Brands that build love with their consumers
  • Devising a Video Advertising strategy across platforms
  • Respecting the User on Mobile
  • Reaching and engaging Millennials

Date:
Thursday 25th October 2018
Time:
8.30am - 1.00pm
Price:
€178.35 - €282.90
Address:
Guinness Storehouse, Market Street South, Ushers, Dublin 8, Ireland

Google Map of Guinness Storehouse, Market Street South, Ushers, Dublin 8, Ireland

YOU MIGHT ALSO LIKE...

Dublin Food Chain – Selling Food Online

Smock Alley Theatre

Amazon, Ocado and a host of other online sites have now become common place route to market channels for Irish food producers. These new channels bring with them both opportunity and complexity. This specialist event will see three UK experts travelling to Dublin to share their views to be joined by Dublin food producer and Amazon expert John Jenkins. The speaker line-up includes Joanna Walker, Christopher Panduro, Jefferson Webster and John Jenkins. As it is Christmas, the occasion will be marked with some fun.

More Details

#SUXmas – The Ultimate Tech Startup Xmas Party!

Bar Tengu

Every Xmas big ol companies have big ol' parties, but sadly StartUps don't get the same deal. Don't worry, we've solved that problem! After a series of experiment lean canvas's, we arrived at the decision that if we all join together, we could have the best Xmas party ever. With that in mind, SUXmas, the ultimate StartUp Xmas party was born back in 2013! Last year saw 300 of the StartUp community get together for a fun filled night (who can forget them networking Xmas crackers of the 2017 SUXMas!). So quit reading this and get clickety clicking now to reserve your space at the ultimate StarUp

More Details

BT Young Scientist & Technology Exhibition

RDS

The BT Young Scientist & Technology Exhibition is much more than a competition; it is an unforgettable experience of a lifetime for the students who take part. The Exhibition itself is the final stage in the competition, which is open to all second level students from Ireland, both north and south. As well as the student projects on display, there are a further four exhibition halls filled with science and technology based exhibits and entertainment, making it a thrilling event for those who entered and for general visitors too. In 1963 two physics researchers from the University Colleg

More Details