Most businesses need a steady stream of new clients to survive. This means getting fresh eyes on your products or services, and a key way that online businesses do this is through search engines (in Ireland, this is almost always Google).

Optimising a website for search can be a huge job, but there are some good habits that you and your team can adopt which will start having an immediate and substantial effect on your search engine ranking. We’ll look at these easy wins and show how they fit together for SEO best practice.

Once you know what can be done and how to do it, you’ll be able to set SEO priorities based on your business goals and start working towards them in a structured way.

You don’t need to be “technical” to learn these tactics and you don’t have to learn skills like coding. It’s about using common sense to deliver search-optimised content through your website.

As the owner/manager of your business, you are uniquely placed to maximise the results from the tactics we will cover. You understand your market, you have expertise in your subject matter, and you will make the time because you know this is important!

Speaker: Scarlet Bierman, Engage Content