Everything we do, online and offline are all for the same target- people. Technologies and digital solutions are helpful, but they will only do what we tell them to.

You have the power to make important decisions for your business and clients but how do you know you are doing the right thing? Are you influenced by your own bias? What do your clients really need? How do you make your content more effective?

The first half of this 1-hour webinar is designed to take you through the Hierarchy of Human Needs and how to appeal to them. If you like Simon Sinek’s the importance of ‘why’, you should enjoy this session.

In the second half, we will look at the human behaviours which are Predictably Irrational. I’ll share some techniques that might help you to build more effective content.

Jing uses scientific research, professional & life experience, translating them into a consumable format that helps people and companies to:

• Be more aware of their own cognitive bias.
• Learn techniques on how to nudge people towards more desirable behaviours.
• Use framing to build more impactful messages.
• Practice to be more creative.
• Understand how we think and make judgements .… and more.

The event will end with 15 minutes of networking in breakout groups.

Speaker Bio
Jing Reilly is a Cyberpsychologist with 10+ years marketing experience. She helps individuals and companies to use science to improve their decision making. Her unique experience and knowledge of Psychology, Behavioural Science, Technology and Marketing have given her a deep understanding of why we think and act the way we do. More importantly, what we can do to achieve more desirable outcomes.

As an ex-Facebook, ex-IBM, ex-Kantar, in addition to helping 3 start-ups to grow into a total of 200 million acquisitions, Jing brings diverse and interesting perspectives that your business needs to thrive in a rapid changing world.